Hello, I am planning to start a small online business and would like to know what documents and records I should maintain from the beginning. My business idea is as follows: I will promote a personalized birthday video service through Facebook. When someone's birthday is coming up, their friends or family members can order a customized birthday wishes video from me. I will also provide personalized “Thank you for the birthday wishes” videos that a person can post on Facebook after their birthday. Customers will contact me through Facebook and make the payment to my bank account. After receiving an order, I will outsource the video creation to a freelancer through Fiverr. The freelancer will create the customized video according to the customer's requirements. I will pay approximately 50% of the amount received from the customer to the freelancer, and the remaining 50% will be my margin. For example, if I receive ₹5,000 from a customer, I may pay around ₹2,500 to the freelancer and retain around ₹2,500 as my margin. I expect that I may receive payments from around 500–600 customers during the financial year, and total customer receipts could potentially be around ₹30 lakh. I would like to ask: What documents and records should I maintain for this business? What proof should I maintain for payments received from customers? What documents should I maintain for payments made to Fiverr freelancers? Are Fiverr invoices/payment records sufficient as proof of freelancer payments? Should I maintain customer invoices, order details, Facebook messages/chats, payment records and bank statements? What documents should I maintain if I opt for presumptive taxation under Section 44AD? What records should I keep to prove my actual business model and transactions? Are there any GST, TDS, or other tax/compliance requirements that I should be aware of? Which ITR form would be appropriate for this business—ITR-3 or ITR-4? Is there anything else I should arrange before starting the business to ensure that my tax records are properly maintained? Please advise me on the documents and records I should maintain from day one, especially considering that the customers will be individuals and the video creation will be outsourced to freelancers through Fiverr.

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